Top 4 Newsletter Tools to use in 2024

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August 08, 2024

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Why You Need Email Marketing Tools for Your Business

Are you ready to take your newsletter to the next level? In this issue, we will discover why investing in an email marketing tool is a game-changer.

Let’s face it—you can’t do and know everything all at once. Email marketing tools are there to help you grow your campaigns, engage the right audiences, and later boost traction (maybe even sales!).

Email marketing tools enhance different aspects of your newsletter, from brand recognition to sales, automation, analytics, etc. There are different email marketing platforms out there, but choosing the right platform is key to a cost-effective, successful email campaign.

In this newsletter, we'll explore the ins and outs of email marketing platforms and different popular and effective tools to help you elevate your newsletter.

Keep reading 📚 to unlock the full potential of email marketing for your business!

4 Email Marketing Platforms you should try

1. Mailchimp

Mailchimp is one of the most popular email marketing platforms. Launched in 2021, it has been offering a lot of businesses various tools to create, send, and manage email campaigns — an all-in-one marketing platform for you.

  • Website: https://mailchimp.com/

  • Features: Email marketing templates, automation, segmentation, A/B testing, and analytics.

  • Ease of Use: User-friendly interface, drag-and-drop builder.

Pricing:

  • Standard plan starts at $20/month with 500 contacts.

  • Premium plan, which starts at $350/month for 10,000 contacts.

  • Browse through all their pricing plans here.

Is MailChimp worth it? Here’s an in-depth review.

2. Substack

Substack is for independent writers and content creators who want an easy way to distribute and potentially monetize their newsletters without getting overwhelmed by too many features.

  • Website: https://substack.com/

  • Features: Easy newsletter creation and distribution, Simple analytics, Community-building tools, Brand Design, Custom domain for blogs, etc.

  • Ease of Use: Minimalist and straightforward interface.

Pricing:

  • For readers, subscription plans are set by the writers.

  • Writers can publish on Substack without any fees, regardless of how many subscribers they have.

  • Substack takes a 10% cut of revenue to cover operating costs. There are no hidden fees as Substack only earns when publishers earn.

💡 Read more about SubStack’s features here.

3. ConvertKit

ConvertKit is a popular email marketing software designed primarily for creators, including bloggers, artists, coaches, course creators, musicians, podcasters, and YouTubers.

  • Website: https://convertkit.com/

  • Features: Email automation, subscriber management, landing page creation, app integrations, analytics and reporting, email templates

  • Ease of Use: Designed for creators with a focus on ease of navigation.

Pricing:

  • Free Plan up to 10,000 subscribers.

  • Creator Plan starts at $25/month for up to 1,000 subscribers.

  • Browse through all their pricing plans here.

💡 If you want a more detailed analysis of ConvertKit’s features and pricing, read here.

4. Beehiiv

Beehiiv is one of the new and upcoming newsletter platform tools in the market. It’s trendy yet easy, letting you design, distribute, and analyze your newsletters easily and effectively.

  • Website: https://app.beehiiv.com/

  • Features: Drag and drop editor, email templates, automation, analytics and reporting, A/B testing, app integrations

  • Ease of Use: Beehiv is designed with user-friendliness in mind. The platform’s clean and organized interface and drag-and-drop design feature make it easy for both beginners and experienced users to navigate.

Pricing:

  • Launch Plan is free up to 25,000 subscribers.

  • Scale Plan starts at $39/month for up to 1,000 subscribers.

  • Max Plan starts at $99/month for up to 1,000 subscribers.

  • Browse through all their pricing plans here.

💡 Here’s a more in depth analysis and review of [Beehiiv]

MailChimp vs Substack vs ConvertKit vs Beehiiv: What’s the perfect email marketing tool for you?

Required know-how on tools

Ideal for:

MailChimp

Moderate: Offers drag-and-drop builder but has a steeper learning curve due to extensive features.

Small to medium businesses, e-commerce, businesses needing multi-channel marketing and extensive customization

Substack

Easy: Very straightforward, focused primarily on creating and distributing newsletters

Independent writers, journalists, bloggers, podcasters, and any individual looking to monetize a newsletter

Required know-how on tools

Ideal for:

ConvertKit

Easy to Moderate: User-friendly interface, especially designed for creators, though advanced features may require some learning.

Bloggers, content creators, online educators, small businesses looking for a simple, effective email marketing tool

Beehiiv

Easy: The intuitive dashboard, drag-and-drop editor, and straightforward navigation make it accessible even for those with limited technical skills.

Creators and writers who want to build a community and monetize their audience through subscriptions or advertising.

In Our Next Issue: Learn How to Rapidly Grow Your Email List from 0 to 1,000+ — quick and easy!

Quick discussion: What’s your pain points and struggles with gaining subscribers? Tune in on our next issue and we’ll help you turn those pain points into strengths ⚡

Why Newsletter Formula? To empower aspiring creators and entrepreneurs to unlock the secrets of building impactful newsletters—no fluff, no wasted time. We equip you with actionable tools, proven strategies, and insider knowledge to create a thriving newsletter that not only connects with your audience but also becomes a powerful engine for growth and income.

Send us your feedback at [email protected] and help us share the best growth hack for your business. We’re ready to listen.

Best regards,
Irfan - To Your Success